Digital marketing services.

Search engine optimization (SEO) is the first thing you need to do as soon as you have your website designed and developed. It is the process of optimizing your website to improve its search visibility. It is geared towards improving the position of your web pages in organic search results.

Why does search engine ranking matter?

Because this is the first thing your target audience does to find you. They go to a search engine (preferably Google), type their problem, and look for solutions. It is estimated that 68% of all trackable website traffic is generated from search engines (including both organic and paid) while 53% of traffic is purely organic:

So, you need to have decent search engine visibility and your website must rank for relevant, desired keywords. You don’t just need to rank in general — you need to rank on the first page of the search engine. The higher you rank, the more traffic you receive.

If you rank in the first position in Google, you are expected to receive 34.2% of all clicks while the second search result receives 17.1% and the last search result on page one receives 2.6% of clicks:

This is a reason why you need to focus on SEO right from day one. If you are not in the rankings, you literally don’t exist. Your ideal customers won’t be able to find you via search engines.

We help you rank for your desired keywords in the first position and achieve rankings to generate organic traffic. Our SEO campaigns have proven to generate as much as 3.1 million organic impressions a week with 1,400 visitors per day for a single keyword phrase. Here is a summary list of the SEO services we offer:

• SEO evaluation and audit
• Customized SEO strategy for your business
• Keyword research and optimization
• Content creation
• Backlink acquisition strategy and assistance for higher search rankings
• Meta tag creation and update
• Website optimization and upgradation.

Local SEO is a subspecialization of SEO and works differently than organic SEO. It refers to the search visibility of your business to people in a specific location preferably near your business location. Local search engine optimization is ideal for all types of businesses that offer services and products in a specific geographic area.

For example, if your plumbing services office is located on Capitol Hill, you would like to target people in Capitol Hill and surrounding areas when they search for plumber or plumber services. In this case, general SEO won’t work for you because your target audience is a specific location. You don’t want to rank at irrelevant places where you don’t offer services.

Research shows that 46% of all Google searches are looking for localized information and business details and 72% of people visit the business within 5 minutes of a local search. As the number of smartphone users is increasing rapidly, people now search for all types of business on their phones.

There has been an increase of up to 900% in the last 2 years of searches that contain “near me” and “close by”. And these searches aren’t mere searches, 28% of local searches become purchases:

This is a massive conversion rate.

Local SEO is equally important for your business if it has a physical store or location. It isn’t optional anymore. For example, let’s say you are an ecommerce store where you ship products globally and you also have a physical store in New York City. In this case, you will need both organic SEO services for your online store to drive global traffic and local SEO for your physical store.

Any business that has a physical address or office or store needs local SEO. It requires claiming your business listing and telling search engines details about your business such as name, address, location, phone number, website, and more. You also need to optimize your Google business listing for keywords, add your business in Google and Bing maps, manage online reviews, update business details on social media accounts, and much more.

It is a continuous optimization process that’s best handled by an expert local SEO agency like NEWMEDIA. We have helped hundreds of local businesses in the last 20 years to achieve desired rankings in local search.

Here is a glimpse of how we improve the online visibility of your business for local search with our internet marketing services:

• Tailored local SEO plan based on your business, industry, and service area
• Business listing claim with complete optimization
• Local citations
• Google business profile and listing optimization
• Online review management
• Google Maps rating management
• Local keyword targeting and strategy
• Monthly reporting with key metrics and performance updates.

The necessity of technical SEO is even more critical than ever today. Without it, all the other content SEO is handicapped. It is the optimization of technical requirements and the code-level aspects of a website so that it is crawlable and indexable by search engines.

Web crawlers need to understand your website, its navigation, and content so they can rank it for the right keywords. This is achieved by meeting technical requirements and ensuring your website is understandable to crawlers.

Here is how a search engine works:

Search engine spiders crawl, index, and rank websites and serve them to search engine users. Your website needs to be easy to crawl and must be spider-friendly. If the web crawler can’t understand your website and its structure, it won’t be able to fully crawl all the web pages that will impact indexing and ranking.

Technical SEO is focused on improving all these crawling and indexing issues, and includes much more:

• Website structure optimization
• Use of HTTPS
• Website speed optimization
• Responsiveness
• Fixing JavaScript issues
• URL structure and site navigation
• Redirects and abandoned pages
• Thin and duplicate content
• Fixing broken internal and external links.

Ecommerce SEO is often ignored by online stores as they are too busy focusing on PPC and social media and influencer marketing. However, you can’t ignore SEO for your ecommerce store as it provides you with sustainable long-term free traffic from search engines.

Research shows that 44% of online buyers start their buying journey from a search engine. Semrush study reported that 37.5% of ecommerce traffic is generated through search engines. This isn’t just traffic, though. As much as 23.6% of all ecommerce orders – actual online transactions – are attributed to organic traffic:

Ecommerce SEO is about much more than driving organic traffic.

It improves UX, website structure, site speed, navigation, and other SEO aspects that play a direct role in conversions and sales. For example, if your online store has a slow load time, it will kill the conversion rate, since an ecommerce site that loads in 1 second has a 2.5x higher conversion rate than a store that loads in 5 seconds:

If you own a franchise, you need to get specialized SEO services for your franchise to stand out from the crowd and all the other franchises of the same business. There are two key mistakes that franchise owners make:

1. They assume that the franchisor has a decent SEO strategy and is ranking for a wide range of keywords which will benefit them as a franchisee
2. They don’t focus on SEO as much as they should to stand out from the crowd and end up with no search engine presence due to other franchises.

Don’t make these critical mistakes. The need for SEO doubles for franchise businesses. Here is why. You are not the only franchise, and you compete with other franchises of the same franchisor. This creates fierce competition and unless you have a robust SEO strategy, things will get too tough for you. For example, if you own a KFC franchise in a specific location. And there are 2 other KFC franchises in the same location. You are now competing with these two KFC franchises directly. The products are the same with minute differentiation. In such a case, if a potential customer searches “KFC near me” and your franchise doesn’t show up, you will lose a good chunk of customers. It isn’t just limited to organic traffic, you need to have a local presence on listings, maps, directories, review sites, and more. Ignoring franchise SEO is suicidal. This is because you don’t have a unique product in this case and other franchises might overtake you in your market. However, when you have a local business, your product is unique and there is still some kind of presence in the SERPs even if you ignore local SEO. As an expert online marketing services provider, we know how to deal effectively with franchise SEO and kill the competition. Here is how our franchise SEO team will help you improve the search visibility of your franchise business:

• Developing a customized SEO strategy for your franchise business
• Identifying location-based keywords
• Creating unique content
• Acquiring backlinks and local citations
• Managing Google business listing and online reviews
• PPC management
• Website optimization for crawlability and speed.

Do you need instant targeted traffic to your website? Don’t have the time to wait for organic rankings and traffic? Pay Per Click (PPC) is the right channel for you to explore.

PPC is an online advertising model where your ad is shown to highly targeted people through search engines, websites, apps, and other placements. You have full control over ad placements so you can choose what’s right for your business and products.

The best thing about PPC is that it helps you drive traffic instantly to your landing page. There is no wait time. The moment your ad goes live on the ad network, you start receiving clicks and traffic. Here is an example of Google search ads:

And here is an example of a display ad:

Google ads ROI is reported to be 800% where advertisers generate $8 in profits for every $1 spent on ads. This is a reason why you should use PPC ads to reach your target audience instantly. Run ads to drive traffic and generate sales on complete autopilot.

However, to achieve such a massive ROI, you need constant A/B testing, optimization, and tracking to improve ad performance. It isn’t a set-and-forget method. It involves a lot of experimentation to find the winning ad. This is what we do at NEWMEDIA as a leading digital marketing service provider.

As a top PPC agency in the US, we have developed a systematic approach to PPC management for our clients where our PPC experts focus on improving the ROI and ROAS of your digital marketing campaigns. Here are a few (among many other) ways we do it for you:

• Development of a personalized PPC strategy for your business and aligning it with your content marketing strategy
• Keyword research for your search ads
• Copywriting, landing page optimization, and ad design
• A/B testing to find winning ads
• Advanced retargeting to bring back visitors to your website
• Detailed reporting with ad performance.

Ecommerce PPC puts your product ads in front of the right eyeballs. You can run a PPC campaign for search engines, ad networks, and social media. Instead of waiting for your ideal customers to find your online store and buy something, you can target them with personalized ads across multiple channels.

Here is an example of Google Shopping ads:

Google Shopping ads drive 85.3% of all clicks on Google search and beat text ads by a big margin:

The spending on Google text ads is declining as compared to shopping ads and this is because shopping ads are more interactive, visually appealing, and convert better:

Email marketing is one of the most effective marketing channels with the highest ROI. It is the only form of digital marketing that is based on user consent. Your subscribers allow you to send emails making it an unobstructed marketing channel.

As much as 72% of people prefer receiving promotional content via email and it is 40x more effective for customer acquisition:

Email marketing is great at engaging with your new and existing customers and this helps you in two ways:

1. Promoting products, cross-sells, and up-sells to existing customers
2. Increase in customer retention that helps you convert them into loyal customers and brand advocates.

It is the best form of marketing when used right. You don’t have to spam your subscribers with random product recommendations; rather you need to segment your list and send highly personalized content and product recommendations.

Personalized emails have a 6x higher transaction rate and have 14% higher CTR than emails without personalization. Here is an example of a personalized email:

This is achieved with the help of advanced segmentation based on different variables such as engagement level, activity, past purchases, location, interests, and several others. It gets easier to send highly personalized emails with list segmentation, and this is what we do at NEWMEDIA.

Our team of email marketers set up your email marketing strategy, create campaigns, segment your list, add automation via triggers, and constantly A/B test emails to ensure your emails are opened, read, and clicked.

Here is a brief overview of the key email marketing services we offer:

• Email marketing strategy development and aligning it with your brand’s overall digital marketing strategy
• Setting up email marketing campaigns
• Creating and designing personalized email templates with copywriting
• List segmentation and grouping
• Using A/B tests to improve open rate and CTR
• Advanced reporting and analytics.

With more than 4.70 billion active social media users globally as of July 2022, there is no room for not using social media marketing for your business. An average user spends up to 2.5 hours per day on social media apps. This is a great opportunity for businesses. There are two ways to use social media platforms for your business:

1. Use organic reach to connect with your target audience organically
2. Run social media ads to generate leads, drive traffic to your website and/or social media profile, and generate sales.

Organic social media reach and growth require consistency. You need to consistently publish new content. Social media is all about being active and engaging. Your audience wants you to be active and listen to them and respond to their issues.

As much as 51.7% of people expect to receive a reply within 7 days from the brand for a negative review on social media. If you fail to respond to social media comments, it leads to a 15% churn rate. And when you address a customer complaint on social media, it increases customer advocacy by a whopping 25%:

This means a lot. Social media alone is quite a powerful digital marketing channel for your business provided you use it right.

You can also use social ads to reach a wider audience quickly. All the leading social networking sites offer a wide range of advertising options in different formats. For example, Facebook lets you run page like campaigns, boost post campaigns, lead generation, and sales through its marketplace. Social ads give you instant access to your target audience on the platform.

The key to success with social media marketing is finding the right platforms that your target audience uses. There are more than 50 top social media apps globally and each one has its own user base. You can’t be on each one of them. You need to cherry-pick the right platform that is used by your ideal customers.

For example, TikTok and YouTube are the most used social platforms by teens while Facebook and Twitter are best if you want to target businesses. You need to match the users of a social networking site with your buyer personas to make your social media marketing campaigns more impactful.

At NEWMEDIA, we offer end-to-end social media marketing and management services. Being a leading digital marketing company in the US, we have helped hundreds of clients across all sectors in the past 25 years. Here is a quick overview of the top social media marketing services we offer:

• Social media marketing strategy
• Social media account setup and management
• Social media account optimization for engagement and conversions
• Identification of the right social platforms for your business
• Content creation and scheduling
• Social ad campaigns and management
• Reporting and analytics.

Digital marketing strategy and consultation are essential for boosting marketing performance. As the expression goes, “if you fail to plan, then you should plan to fail.” The right plan is essential. Simply performing a range of digital marketing services and hoping for the best, without a cohesive strategy that is tied to outcomes using KPIs, is a great way to spend a lot of time and money not moving the needle. An expert opinion is always helpful in finding issues and suggesting improvements. Digital marketing strategy is key for startups and small businesses that lack the expertise to develop a robust marketing strategy for their brand. Similarly, getting help from someone who isn’t part of your business is a great way to identify loopholes and challenges. As a marketing consultant for your business, we look at your organization from a different perspective (outside) and this helps us provide you with better insights that are hard to find for a person from within the organization.